What is that negative SEO?
When we talk about SEO strategies to boost SEO, in most cases we refer to techniques that enhance our visibility in search engines.
But what if I tell you that there are some SEO techniques that can negatively affect you ?
In this case I am not referring so much to what I can do on my own website or blog, but what they can do to harm others.
Yes, in this modern online world there are those who seek to improve their own web positioning at the expense of its competitors charged.
Although there are always those who just enjoy to put sticks in the wheel to the other …
Are we aware of the negative techniques that others might use to try to alienate our website top positions in Google?
So again I ask me:
Would we know how to defend ourselves not to lose SEO?
Thinking of an answer to all these questions is that in this 30th guest post count on the collaboration ofBrandon Diaz .
Brandon has prepared an extensive article with more than 4,500 words, which will show what negative SEO techniques that could suffer and how we should protect them are.
I hope you serve to care for your positioning web!
How to identify the Negative SEO to protect your web positioning malicious attacks?
If you take a little time in the world of online marketing, you’ve probably heard of SEO or search engine optimization of a website.
It basically refers to a set of techniques that aim to attract more visitors from search engines like Google and Bing.
But did you know that SEO can also be used against you?
Sometimes, especially in highly competitive markets, your competitors can use some techniques in order that your site lose positions or, in the worst case, be penalized. These techniques are known asnegative SEO .
Those who have heard of this, surely they will think this is to point a lot of toxic links to the website of your competition.
But no, it’s not just that.
In fact, there are several techniques that can be used to make negative SEO to a site.
In this article I will show you 8 of the most common techniques and also tell you to do to protect your website from them.
Is it possible negative SEO?
¡Yo escuché que Google afirmaba que no! 😉
In recent years the negative SEO has begun to attract much attention, and Google has most of the blame.
Apparently he has always had the philosophy of punishing the “bad” instead of benefiting the “good”, which makes it possible to exist Negative SEO.
In addition, since the Penguin update was released, searches on “Negative SEO” soared.
Why? Because Penguin focuses on sites with a profile of unnatural links. And it is difficult todistinguish between self creates links and creating a competitor to try to make SEO negative.
So Does negative SEO can work? It’s possible?
Yes, of course it exists and is possible.
Google’s position is, for a change, ambiguous. Sometimes he says that is not possible, sometimes hinted yes and sometimes takes tools to disavow links (known as disavow).
Although the negative SEO is not possible what if it really is?
In practice it has been shown that such practices do exist and can significantly harm the visibility of your site.
The best thing to do is to know about some of the most common techniques and know what you can do to protect them.
Then let’s see:
8 negative SEO techniques more common than exist in the network today c ow protect them
► 1 Hacking
At the boundary between legal and illegal we have the hacking. It can take many forms, but here we will focus on two of the most damaging your SEO.
This can be done in several ways. Some of the best known are SQL injections, to get information from your database, or trying to steal your password directly with a brute force attack.
This obviously tends to affect more sites made with a CMS like WordPress or Joomla .
If they succeed and reach your site as administrator, can you imagine what they could do?
They could, for example, injecting a link on your site pointing to yours without you realizing. Or could add a meta tag robot to tell search engines not to index your content, losing all your positioning.
To do this, a technique called XSS commonly used. With this they can achieve a link or even inject malicious code to your site Google detected as infected with malware and lose positions.
But there are other ways.
Another common way to insert code in a web is when plugins or themes payment downloaded free . If you download and install it without checking, you may be also installing malicious code without knowing it .
How to protect yourself from this kind of negative SEO?
Easy! Using passwords very safe.
Example insecure password:
Secure Password Example:
X9K! 0p2dJH9q86baixr @
To generate and store secure passwords, I use LastPass .
Monitor your own web for strange terms with Google Alerts .
This can be helpful when injected links to your site.
You only need to create a new alert and monitor something like this:
“Site: tusitio.com botox acne OR OR OR debt dating casino OR OR OR mortgage insurance poker OR OR OR pharmacy viagra OR OR porn xxx”
And set it to send you a notification when you find something suspicious.
- If you use a CMS you must keep it updated or yes. This is necessary because it is easier to be hacked if you have previous versions of your CMS because vulnerabilities are known. Eventhere are places where the vulnerabilities of past versions of many CMS listed . This is easier for a hacker to know how to attack.
- Have backups of your site, just in case.
- Monitor server logs. This is the most technical step that will see in this guide. It is to download and analyze access logs of your server.
Regardless of all the possibilities offered by the log analysis for SEO, we will focus on discovering potential attackers.
For this you must log extract the contents of a document Excel to search and filter attempts to access certain URLs.
Among other things, a log stores the following information about who tried to access your web:
- Your IP.
- The date and time of the request.
- What did request (HTTP Request).
- HTTP code (200, 301, 404, etc.) state.
- User Agent .
In this case we want to analyze the request made, the HTTP Request, and look for suspicious queries.For example:
This will depend CMS they are using.
To understand a little more, here’s an example:
There is a clear example of “someone” who has been trying to access my file wp-login.php, making a request every second.
Once the IP found, he can easily block access by editing the .htaccess file .
Another important aspect if you are using a CMS is to investigate what security plugins exist. In the case of WordPress, one very useful to prevent this type of access is WPS Hide Login .
There are also more complete security solutions for WordPress as Wordfence Security .
Before moving on to the next technique, there are two very important things you should always keep in mind:
- It is assumed that Google from your webmaster tools notifies you if you notice that your site could be hacked, but do not trust (and do not forget that you must subscribe to email alerts).Sometimes it can take a long time to warn and by then you’ve lost positions. It is best tomonitor it constantly.
- If your site becomes hacked and Google sends you a message about it , after solving the problems do not forget to send a request for reconsideration.
Have you remained in doubt on the subject of negative SEO?
Do you have any comments or suggestions? Visit us at seo bangkok.
Internet security are all those precautions taken to protect all the elements that are part of the network as infrastructure and information, the most affected by cybercriminals.
Computer security is responsible for creating methods, procedures and standards to achieve identify and eliminate vulnerabilities in information and physical equipment, such as computers.
This type of security features databases, files and equipment that make important information does not fall into the hands of the wrong people.
One of the best ways to stay safe online is antivirus through, to understand them better, enter our course of computer viruses and antivirus.
Main Internet risks
Some of the things that cybercriminals seeking to achieve through internet are:
- Information theft
- Damage information
- Attacks on systems or equipment
- Sales of personal data
- Stealing money
Cyber criminals use various ways to attack a victim in the network as the virus with those who manage to breach systems and disrupt the operation of the electronic device, the phishing, which is that a cybercriminal posing as a different person through emails, instant messaging or social networks to acquire sensitive information such as passwords, credit cards, among others.
How to prevent it?
If much information is handled and has several teams, as in the case of companies, it is best to seek help from professionals responsible for security on the Internet.
On the other hand, as a user can take several preventive measures such as maintaining activated and updated antivirus software on our devices with internet, avoid making financial transactions on open networks or public computers and check the attachments of messages from strangers and avoid downloading if not full assurance of their content.
For us it is very important to your safety, so we have created two articles to begin to take care on the Internet.
In the first you can identify that you grant permissions when installing an application;the second will give you some tips on how to make online transactions. We invite you to read them by clicking on http://cybersecurityportal.com/jobs/
A consultation with various “experts” on the network about their major concerns about the future study, and most relate to commercial pressures.
What aspect of the future of the network is the most worries experts? Some wouldpoint to censorship and espionage governments; others may say that the theft of our personal information from hackers . However, a study by Elon University in North Carolina, casts a different conclusion, the greatest threat to the future of the network is perfectly legal and is in sight of all are commercial interests .
For ten years this American university conducts a survey cycle called ” Imagining the Internet ” (Imagining the Internet), in which 1,400 experts in the network, they must answer a number of issues involved. This year has been asked, for the first time about his biggest concern about the network . And most of them have referred to commercialization.
Speaking to the web Recode , Elon professor Janna Anderson has said that this is “surprisingly” the question that worries more respondents. Using giants like Facebook -in the headlines since his last “experiment” – and Google may make of the data that users put into their hands worries many, and not only for privacy but also by how the exchange democratic network information may be rebutted in favor of marketing.
The net neutrality and exchange of information
According reveals the study of gold coast search engine optimisation, among the specific concerns about the commercial pressures on the network concern to respondents is the future of net neutrality , threatened in the United States for the last movements of the FCC and the restrictions of copyright and patents which may affect the free exchange of information .
In May , the Federal Communications Commission of the US, the FCC approved a proposal that opens the possibility that, in the future, providers of network access from charging content companies to prioritize their online offer and it is download faster and with more quality. That is, there is a two – speed Internet : those who pay and those who do not pay. The principle of net neutrality advocates precisely that all necessary means are made so that this does not happen.
One of those interviewed by the study authors, who works in a post – doctoral research, describes it as follows: “We are seeing how every day there are more ‘walled gardens’ that are owned by tech giants . Paradoxically, network marketing is precisely the biggest challenge is posed to it in its growth. The lobbies of large companies against Internet neutrality are the best example. ”
It is not, however, the only concern to respondents. Among the concerns expressed are also the actions taken by governments to maintain political control of the network , which will lead, in his view, to a larger block, filter and network segmentation. The trust citizens place on the Internet “evaporate” have told the authors of the study, if internet marketing firm and governments maintain their surveillance strategy.
In addition, participants in the study also refer to a question, the noise and the “infoxication” on the network, in which the remedy may end up being worse than the disease. Efforts to solve the information overload could be counterproductive and curtailing the current freedom to share content, they think.
Tuesday is usually the day of the spectator in many theaters of our country, so it ‘sback to sit in the chair to enjoy the second and final installment of our curious selection with our 10 films on computer and internet . Thanks to the collaboration of putlocker we created list of the most outstanding creations as far as computer and internet terms.
The advance of computer technology has become one of the hottest topics of our society and this is reflected in a lot of new releases related to the possibilities and fears that offers the industry ‘s future. From comedies to thrillers , from, of course , by adventures of action palomiteras showing that today we all have our particular view of the subject.
If Antitrust has become a cult film it is not just by chance. This is one of the first commercial films that could end up graduating under Creative Commons and its plot revolves around globalization and the development of free software. Tells the story of a young programmer who is about to embark on the work of his life in the planet’s largest computer company. The parallels between Microsoft and countless fictional company and shows us what might happen if this had been done in the monopoly market.
Just exploited the Internet bubble, The Network was responsible for creating demonize international espionage plot that had us all controlled and who would discover it would be persecuted to death. Its success, hand in much of the signing of Sandra Bullock starring actress, took its creators to make two more sequels and even a television series of 22 chapters.
Operation Swordfish was one of the films, along with The Matrix, better quality sold back then newly installed DVD. They had one of the most memorable action scenes I had occasion to see on a tape and its cast, with Travolta, Halle Berry and Hugh Jackman did the rest to make it a blockbuster all. The film goes to show that in a completely computerized world even a vault is safe.
He would have become an absolute success have been released a few years later, as the background of Hard Candy is based on Internet privacy, a hot topic since the rise of social networks. Hayley Stark is a 14 year old who knows a man 32 online. It would be easy to guess the argument except that here nothing is what it seems, which will take advantage of it and be tortured and defenseless young teenager.
Can what apparently is a thriller film becoming a popcorn action? Eagle Eye shows that yes. The film returns to emphasize the problems that can lead to a global automation by introducing the two protagonists in a trial adventure led by a mysterious voice it seems to know what will happen at all times.
The electronic cigarettes are gradually gaining popularity. These devices reduce damage to the health of the smoker and do not cause inconvenience to others. The project, called the best electronic cigarette in the UK Smokio , embodies the attempt to give quality to this product group of intelligent devices. This new technology is able to communicate with your smartphone and allow monitoring snuff consumption statistics and provide useful additional functionality.
The connection to the main device (Smartphone or Android or iOS tablets) s and produces through Bluetooth technology. Free application designed for this product calculates the amount of water vapor during each puff and describes the effect of cigarettes on the user ‘s body. In particular, a comparison with the average data of regular cigarettes, it seems a good motivator for people who want to quit smoking. Smokio cigar pluses are: the reduction of smoking, life expectancy, the money saved. In addition, the program can keep track of where the user has been smoking and can measure the residual battery charge.
Built-in battery capacity is 990 mAh, which should be enough for 7 hours of continuous operation. Finally, we could say that Smokio be a good standard electronic cigarettewhich converts nicotine into vapor solution of glycerol. The cost of new devices is $ 109.